The future of Mobile is seen to be based on the growing MVNO business model. The new VMSE model seeks to build where MVNO falls short and extend the power and scope of the MVNE-MVNO business model.

"the total number of consumer MVNO subscribers will dramatically increase from around 93 million globally in 2006 to almost 352 million by 2012. Revenues at MVNOs will also increase from $15 billion in 2006 to $67 billion by 2012. These financial numbers were contained in a recent report by Juniper Research." (http://lifestyletom.com/path/rao10925686396ros/roin59012169533)

The Virtual Mobile Service Enabler is built on the ROAMOBI partnership Global Mobile Operator Platform. It integrates a number of patent technologies and merges a local country identity with competitive local services combined with patented roaming technologies. Combined with multiple over the air additional local profiles and over 600 roaming networks a VMSE offers unparalleled commercial offerings to its partner VMSPs. Combined with a range of Micro handsets (Smaller than a credit card) VMSE can license multiple VMSP brands in multiple international markets at lightening speed. VMSP has a strictly enforced level playing field so that all participants follow the same retail dealer program and agreed country rate tables to promote a simple universal service competitive and uniform in every corner of the world.

The VMSP & VMSE business models were created by Mike Kellett in 2006 built loosely on ideas built up over 20 years of Telecoms Activity and refined during his Masters studies at Liverpool University. This program was launched in November 2011 throughout the globe in partnership with VMSE partners. VMSP(Virtual Mobile Service Provider) is based on the MVNO business model which was established by the world’s Mobile Operators over the last 15 years to resell their services in local markets. MVNO is very expensive and may involved several million dollars of financial investment. In some markets it can be difficult to get a good return on this investment. Also the products made available are only white label versions of local products being sold by the operator and may not easily stand out in the market.

VMSP is the sole vehicle for taking ROAMOBI mobile technologies to market and ROAMOBI has married these revolutionary technologies with a new type of low cost miniature mobile phone (About the size of a credit card). The target market is the lucrative international mobile roaming market targeting the 1 billion consumers who travel into expensive foreign networks with their mobiles.

There is a great range of business opportunities from a Micro Dealer with a license fee of £25.00 to an international VMSE license costing £250,000.

VMSE: Virtual Mobile Service Enabler (License fee £250,000). These ROAMOBI business partners receive an exclusive international geographic territory. All licensing fees from new VMSP’s and the associated dealer programs is shared with the VMSE together with a lucrative airtime revenue share. VMSE should be able to see a return on investment within the first six months if they follow the business plan.

VMSP: Virtual Mobile Service Provider (License Fee £25,000). In partnership with the local VMSE, VMSPs are created as the sole marketing vehicles for white labeling ROAMOBI technologies. The fee includes a state of the art back office similar to what MVNO’s use to provision and manage SIM cards and to register and manage their subscribers. VMSPs can realistically see a return on investment within six months and may be making substantial profits within one year. Unlike MVNOs, VMSPs need very little technical expertise and no platform hardware investment as the VMSP license fee includes a complete package to launch white label services within one week of receipt of license fees. There are no geographic limitations put on VMSPs. In harmony with the nature of the new globalized market VMSPs can sell wherever they have outlets or dealers around the world. To protect their investment the ‘first sale’ must be ‘person to person’ not sold directly over the internet. The primary VMSP marketing solution is the self generating ‘Dealer Program’. Of course airtime sales and management of users is supported in the VMSP package so it is only the first sale that should be person to person.

Master Dealer: Following the payment of a license fee (£2,500) which includes a complete package for selling the VMSP branded products, the MD working closely with the VMSP will launch the associated dealer program. Sharing part of each dealer license fee to cover marketing and training of new dealers, the MD builds a successful team of hundreds of independent dealers who physically introduce products to target business & private consumers.

Independent Telecommunications Consultant (ICC/Dealer): Following the payment of the license fee (£250) the ICC will build up a contact list of prospective users and set up presentations of the technology together with performing audits of business consumers existing telecommunication costs with special attention to mobile roaming expenditure which is the VMSP’s most lucrative niche market. ROAMOBI provides a full range of telecommunication products for resale exclusively through the VMSP/Dealer model.

This is based on revolutionary patented technology (ROAMOBI partners have global exclusivity on products built on this technology) Although pirate companies do exist in the market none of these will see long term rewards and legal action is pending. In recent months a number of none approved TravelKall imitators have also collapsed causing hundreds of thousands of users to lose services and telephone numbers used on their business cards etc for many months. This well illustrates the dangers of working in this field without proper licensing. TravelKall is the primary focus for ICC/Dealers as it targets the most lucrative mobile roaming market. TravelKall represents a saving of at least 30-70% on the local mobile operator roaming call tariffs. In late 2010 a new network based TravelKall will be made available which represents a further breakthrough and will exclusively be sold through the VMSP model.

ROAMOBI provides a full range of SIP based VOIP products for small business and private consumers including virtual PBX and soft phones.

Working with the inventors, ROAMOBI has packages a number of services built on the revolutionary ThruKall SoftSIM technology. This remotely delivered mobile application initially supporting the Symbian operating system (On 40% of the worlds Smartphones). Unlike TravelKall, ThruKall is designed to be reroute international calls made from local based smart phones over ROAMOBI low cost termination. The simple application can be delivered over the air in each market where ThruKall is available (Initially UK Once the first UK based VMSP is registered) ThruKall does not require changing SIM or network provider and only interferes with calls where there is a cost saving possible such as from international calls or non-geographic and other special numbers. ThruKall is automatic and invisible and benefits from the bundle minutes and unlimited call benefits offered by many networks. It is the professional alternative to using a prepaid calling card. ThruKall represents a saving of at least 30-70% on the local mobile operator call tariffs.

Working with the inventors, ROAMOBI has a roadmap for the exclusive distribution of a whole host of complimentary products based on exclusive proprietary technologies. These will be published to VMSE/VMSP as they are released.

ROAMOBI operates a ‘Level Playing Field’ across VMSE territories. This means that a common agreed tariff is agreed by a market investigation by the VMSE local at local mobile operator competition. All VMSP’s in this territory compete under the same tariffs and same margins. It is then open to each VMSP’s to build their own brands in their respective markets.
VMSP’s & Master Dealer have to deposit for airtime sales as no credit facility is offered by ROAMOBI. They can manage the deposits in real time online in ROAMOBI's sophisticated back office facility. Although there is a minimum deposit requirement ROAMOBI only requires VMSPs/Master Dealers to cover actual usage in real time. This gives a significant ‘cash flow’ benefits. Sales are often by prepaid scratch cards either physical or electronic version. A VMSP/Master Dealer can sell thousands of such airtime vouchers receiving payment in full from customers but ROAMOBI only charges when calls are made in real time.

Once the first VMSP’s are established in VMSE territories in November 2011 there will be weekly VMSP/Master presentations held in convenient hotels to demonstrate the business opportunity and to sign up new VMSP’s & Dealers. The Great benefit is that there is various levels of business opportunities for various levels of investment. Even at a very low level of investment for developing countries at a ‘Micro Dealer’ level which may be sponsored by NGO’s and VMSE’s to support business development in developing markets.

The recent press interest and front page articles on CNET one of the world’s greatest technology sites was shown based on the revolutionary marketing approach given power of distribution to the common man.